How to write copy that draws people in?

Sorelle asked me how to write effective copy that draws in customers and gets them engaged without being too pushy and over-promising.

“You need to provide useful content,” I said, “helpful material that shows you’re on the side of the customer. You then become their partner or trusted friend. You can discuss the problems they face. Then point out how your product or service helps them solve it.”

People only buy after they’ve been in touch with you seven times, or so it is said. So regular, gentle contact is a good way to achieve that.

PS Have you heard about my one-to-one coaching programme? It’s for people who would prefer a mentor rather than doing a copywriting course. Click here https://www.inst.org/copywriter/coaching/ to learn more about it.