• Have a memorable phone number and website address
• Get business cards printed professionally
• Advertise in the Yellow Pages and local press
• Put up posters in the area you wish to target
• Create a professional looking website
• Network, network, network – word of mouth is the cheapest form of publicity
• Set up a business network with local businesses
• Deliver flyers to local businesses
• Link with designers and printers to offer your copywriting services

How to Look for Work?

You can start by simply ‘putting yourself in danger of finding work’.  That means networking (i.e. telling everyone what you do and offering to write for them). Sooner or later someone will say ‘yes, we really do need to do some marketing’.  If you’re employed you could offer to write at work, for example articles on the website, newsletters to employees or press releases.

Ideas for places to offer your copywriting service:

• Your children’s nursery, school or college
• Clubs you go to
• Restaurants
• Friends with shops/businesses

All of these places need help to promote themselves. Whether it’s a press release, leaflet, website or newsletter, the potential for work is massive.

Referrals

Referral is one of the most common sources of work.  To get referrals you should ask existing clients if they know anyone else who might need a copywriter.  A referral is good because your existing client will tell the new one how good you are so you don’t need to work too hard to promote yourself.  However, don’t relax too much, as you will still need to impress the new client so they will refer you to someone else.  And so the network of copywriting work continues.