Accredited Diploma in Copywriting
Want to be a Certified Copywriter?
Become a copywriter, and earn money doing what you love - writing!
This Diploma program shows you how to write great copy, how to win clients, and how to maximize your earnings.
So, what exactly do copywriters do?
Copywriters write the words for web pages, press ads and brochures. They also write direct mail, newsletters and TV commercials. In fact, wherever a company wants to sell something, you’ll find a copywriter producing words for it.
The pace of change is accelerating. Consumers want more information. And businesses are constantly launching new products.
That means organizations are having to create new brochures, write sales letters and add more web pages.
All this adds up to more opportunities for copywriters.
Copywriters are special
Copywriters are a special breed of people. They’re skilled writers. They have an excellent standard of living. Their work is intellectually demanding. And they inhabit a glamorous world.
Their work appears in glossy advertisements, in TV jingles and in beautifully produced brochures.
(OK, we also produce a lot of ordinary stuff, as well. But we don’t tell anyone that).
Most copywriters work unseen; and few people know about them.
You could be part of that world.
Can you write?
Copywriters need to condense a client’s vague ideas into crisp copy. It’s a skill we can nurture in you.
You also have to find a way to position a product – to highlight its advantages. That, too, we can teach you.
If you can write (or you’re prepared to learn), you can be a copywriter.
And once you’ve learnt the secrets, you can write any kind of publicity material.
Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving their payment. Imagine getting paid for doing what you enjoy.
Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at New York or Monte Carlo? Perhaps a phone call from a top advertising agency boss, offering you a job?
How busy do you want to be?
Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn $130,000, and many earn a lot more. The sky’s the limit. But many of our learners just want the freedom of working from home.
Some copywriters enjoy being around their children. And they get a kick out of being their own boss. We also like working with words. Does that include you? So it doesn’t really feel like work.
There are very few costs. You need access to a computer, internet connection, and a phone. And that’s really all you need. Some copywriters rarely even see clients – the work comes down the telephone or over the net. Virtually every penny you earn is profit.
More than just a course. It’s a whole new experience.
Register on the course and you get a massive experience, from videos to quizzes, and from challenges to fun assignments. You’ll have a tutor, a course advisor and the opportunity to contact other learners. And when you finish the course, there’s a host of supporting activity to get you started as a certified professional copywriter.
The program is carefully designed to show you how to become a professional copywriter. It’s structured to give you the right information when you need it. There is comprehensive documentation and specialist support material.
Your assignments will be marked by one of our experienced tutors. It means your work is checked in a friendly and confidential atmosphere before being exposed to the outside world. And you can do the program by email.
The Diploma in Copywriting program is a complete learning package. It is crammed full of information, tips and exercises. Everything is beautifully packaged to provide you with your own permanent reference library which you can consult long after completing the program.
Constructed by copywriting experts, the program distills years of experience, covering every kind of market and all types of publicity. And it incorporates the most common questions and comments made by our students. By taking this program, your success as a copywriter is almost certain.
The program is personal to you
Your program is fully personalized. We carefully mark your assignments, and show you how to improve. We provide advice that you can’t get anywhere else, and we give you the encouragement that you need to succeed.
The program is based on the real world. By the end of the program, you’ll have met all the main problems that a copywriter encounters. So you won’t have any surprises when you face a client.
We even have a post-program service to help you get your copy right, and solve the problems you encounter. By getting a rapid response from us, you avoid the danger of errors in those all-important early assignments.
You also have two advantages over copywriters who have learnt ‘on the job’. They have rarely been taught the craft in a systematic way (so they’re less professional); and they rarely know the full extent of copywriting (such as how to create brand names).
You get exclusive information
The program gives you an invaluable insight into the copywriting world. You can’t find these trade secrets disclosed anywhere else. The program is distilled from actual experience, to give you the answers to questions like:
- What sort of organizations need copywriting?
- What should I write: web copy, press releases or press ads?
- Where do I find customers?
- How do I learn about the client’s product?
- How much do I charge?
- What paperwork do I need?
- How do I write a radio commercial?
About our students’ success
One student was asked to produce two short paragraphs on twelve different kitchen and bathroom ranges. He received USD $90 per range, earning $1,015 in just one evening.
Another learner now provides a monthly press release service for a local firm of lawyers. Every month she receives USD $1,224 for work that takes her less than two days.
These are typical of the amazing rewards our students get from copywriting.
Just look at the program benefits
- Unlike other organizations, we provide complete coverage of the subject, covering all types of copywriting. Plus, we provide a full service back up.
- There are 11 assignments for you to complete, and you get a free copywriter’s manual, available nowhere else.
- You’ll have email access to your tutor, who will give you free advice and suggestions on anything to do with copywriting, including your own work.
- You can contact our program advisors at the Blackford Center by phone or by email.
- You can also contact other students, using our student database, to which you can add your details.
- You get to work on real-world assignments from real clients, which will add material to your portfolio.
- Because most people are busy these days, you can take as long as you want to complete the program.
- And if you aren’t delighted with the program we offer a 60-day no-quibble refund.
About your tutor
The Blackford Center’s tutors are full-time copywriters, who bring their on-the-job experience to the program. You’ll get advice directly from active practitioners – not armchair theorists.
They’ve worked for big advertising agencies, on global accounts and smaller regional ones.
They’ve also worked directly for big-name clients, and for smaller ad agencies in smaller towns and cities – so they understand the needs of low-budget clients.
That means you’ll get someone who really knows how to help you.
How long does the program take?
You can complete the program in around five months, depending on your other commitments. Some students do it faster, while others take longer. That’s one advantage of distance learning. You can learn at your own speed, not at your teacher’s.
And there’s no time limit on the program. So if you need to be away for six months, you can do so without worrying.
Students who satisfactorily complete the program are awarded the Diploma in Copywriting. They also receive the Blackford Center’s Diploma certificate.
When you complete the program
Once you complete the program, you’ll receive your Diploma, which is a recognition of your skills and knowledge.
We also send information about your success to your local media (if you want) at no charge. It’s a good way of telling potential clients about your availability.
ApprovedYou can add your name to our list of Approved Copywriters.
And you can get free logos (like the one on the right) to put on your website and your letterhead.
Who enrolls on the program?
All kinds of people decide to become copywriters. But typically they are:
- Writers seeking to put their writing skills to good use. They know that copywriting will always be in demand: a computer can’t write advertisements and press releases.
- People in advertising agencies, PR consultancies and client companies who want to know more about the subject. They include copywriters, secretaries, and even accountants.
- People who want to supplement their income by working from home. Many need to fit their work around other commitments.
What you’ll learn from the program
By the end of the program, you’ll have acquired the following skills:
- You’ll have learnt the skills of the copywriter’s art.
- You’ll know how to create copy for all types of publicity.
- You’ll know how to win business for yourself.
What happens when you finish the program?
Even when the program ends, we can still continue to help you. On completing your final assignment, we’ll give you details of how you can get advice and guidance from the Blackford Center. When you go to see a client, or you have a query, we’ll be no further than your phone or email.
The right program for you?
This is the only worthwhile home-study copywriting program in the world. Let’s look at two other courses you could buy.
College A has a well-known program. But it gives you only two tutor-marked assignments. Not many people realise that – we provide 11 assignments). Their program is a sales letter program in disguise. If you want to learn only about direct mail, that’s fine. But we also teach you how to write web pages, press releases, brochures, and newsletters. That dramatically extends your scope for earning money. College A thinks that copywriting is about ‘hard-sell’. They teach you to ‘sell, sell, sell’. But if you’re marketing a retirement property to an elderly couple, you need a gentle, reassuring sell. Similarly, many young people are suspicious of the ‘hard sell’. Copywriting has many ‘tones of voice’.
On the plus side, College A has a great forum. Maybe we ought to have one, too. However, our students can contact each other and share experiences, using the students’ database.
College B offers only five modules. And it doesn’t tell you how to set up your own business. The marking is done by academics. This isn’t surprising because the program is run by college lecturers. All our tutors are real-life copywriters who earn their living from writing copy. And we have in-depth advice on setting and marketing your business. For their sake, it’s a shame so many people enroll on other courses. But at least you’ve come to the right place :-).
It’s time to get started
Having read this far, you’ve got what it takes – motivation. Fill out the enrollment form now, because this is where the adventure and rewards begin. It’s easy to start:
- Register online by clicking here. If you need help or information, write or phone the Blackford Center.
- We’ll send you the full program materials within five days – anywhere in the world.
- When you get the program, read the first module. It’s laid out in an easy-to-follow format. Then do the first assignment. It asks you simply to describe your life, your interests and your aims. Send (or email) it to your tutor for assessment. Your tutor will return it to you with friendly advice and comments.
- Do the same for the other modules, until you reach the end of the program. By then, you’ll probably be earning good money as a copywriter.
We look forward to helping you succeed.