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Here’s a strategy that’s used by all professional copywriters.
It involves a copywriting framework. Are you using one?
The oldest is AIDA, standing for Attention, Interest, Desire and Agreement (or Action). It reminds us that:
- Your writing has to stand out, to gain the reader’s Attention.
- Then you need to pique their Interest, perhaps with a fact or a testimonial.
- You build Desire by telling them all the product’s benefits.
- Finally, you seek their Agreement, possibly with a call to action.
But did you know there are plenty of other, and possibly better, frameworks?
Not only that, but there are secret checklists and concepts we use to write better copy, faster.
So, where can you find out about all these goodies?
Answer: in my new book, Copywriting Frameworks, Formulas and Checklists: 21 Ways to Create Better Copy, Faster.
You can get a copy here: https://mybook.to/CopywritingFrameworks
If you buy a copy, let me know by emailing me at [email protected]. Tell me what you thought of the book, and what stage you’re at in terms of copywriting. I’d especially love to hear from you if you’re just starting out.
Please also leave a review on Amazon. It helps more people benefit from the book and make the small world of copywriting a better place.
And if you leave a review, please let me know; again by email. I’d be happy to give you advice if you have any questions, put a shout-out on social media, or add a link to your website.
