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Writing Articles for Newsletters
Newsletters are an excellent source of income for copywriters because they mean regular work. And the longer you write the newsletter, the more you’ll learn about the company and the less time it will take.
Selecting Stories Use a wide range of stories to keep the newsletter interesting. There should be a mix of serious and light-hearted news.
Regular Features Newsletters benefit from regular features because they give consistency.
Humor
If the tone if the newsletter allows it then include some humorous articles to keep people reading. Be careful not to criticise any members of the company or its values.
Competitions and Quizzes
These are always a good incentive for people to read a newsletter.
Interviews
Before you interview anyone write down a list of questions. Ask yourself what the average reader would like to know.
When writing newsletters clients may give you all the material you need or they make expect you to do the research. Make sure you’re clear on what they expect from you as the copywriter and remember – extra research work means more money!
